UX designers ’ user a term called Skeuomorphism, where an object in software mimics its real-world counterpart. The ‘email icon’ is an envelope, the ‘trash can icon’ is a dustbin; these are among the most recognizable skeuomorphic objects. This design philosophy is practiced by developers to friction when people adopt new technology. With Voice, the challenges are not just in designing software but in getting the entire product-market fit right; and cracking a strategy for a diverse country such as India is like nailing jelly on a wall. Here are some pointers to critically examine if we are ready to enter the voice-first world. Value vs. Price: Google Home Amazon Echo & Google Home starts at Rs. 4400, the same price as an entry-level Android phone with a camera and memory. But itis un-equal in its value and utility right now, though smart assistants are chatty, comes with bundling of music and entertainment packages from OTT brands, its ability to ge...
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